The competition in the Amazon marketplace is becoming cut-throat with every passing day. With this increase in the competition, it’s difficult to grab your share of the pie. So, with the ever-increasing competition, the need for strategies to grow on Amazon has become more than ever.
Amazon is responsible for driving over 40% of online sales, making it a great platform for eCommerce businesses. And hence, it is not astonishing that the companies on Amazon ask about ways to boost Amazon sales. With the right Amazon eCommerce Marketing strategy, you can conquer the Amazon marketplace. If you run your eCommerce business on Amazon, this blog will help you a lot.
12 Simple Strategies to Improve Your Amazon eCommerce Business
Go through the following strategies for improving Amazon sales and see the revenues scale up.
Learn How the Amazon Algorithm Works
Just like a search engine has Algorithms, Amazon also follows the same practice. However, the Algorithms of Amazon differ greatly from that of the Search engines. Therefore, it is crucial for brands to understand how Amazon algorithms work to build a robust strategy. Amazon algorithms have two main features:
Search: It determines the rank of your product in the search results. The search algorithm relies upon numerous factors that are related to the product. The factors include the reviews, keywords, category, and the price of the product. Furthermore, Amazon also monitors elements related to vendors, such as shipping times and return rates. All these factors collectively determine the rank of your products on the Amazon search results.
Buy Box: The buy box algorithm determines if your product has won or lost its buy box. The buy box appears on the right side of the product listings. It makes your business the default choice when the user adds the product to the cart. Amazon analyzes different factors like prices, shipping methods, and reviews for this.
Study the Target Shopper
Amazon attracts different shoppers with varying needs and search intents. This is why it is important for you to assess your target shopper. Conduct research and dig into their interests, needs, and pain points. When you get a better understanding of your target audience, you can create a better content marketing strategy, inbound marketing strategy, and keyword strategy. Consequently, all these strategies collectively will make your product available to the target shopper.
Analyze the Competition
If you want to boost your products’ Amazon sales, it is crucial for you to conduct a competitor analysis. Conducting a competitor analysis will provide you with resourceful information and insights into the strategies followed by the competitors. This will help you learn from the loopholes in their strategy and fill those gaps in your strategy to come up with a marketing strategy that will gain your business an edge over the competitors.
Refine Your Product Branding
Amazon has more than five million sellers. This makes this platform a very competitive marketplace. Hence, branding is crucial for businesses that operate on the platform. With solid branding, your business can stick out from the clutter and appear in the search results. When your branding is done right, it depicts your brand as a well-established one and makes the shoppers trust your brand.
Use Amazon Product Classifying Tool
When people shop using Amazon, they narrow down their choices through product classification. Hence, to improve your sales, you need to make sure that your product lies in the right category and sub-category. For example, if you sell clothes for females, you need to choose the “Women’s Fashion, Clothing” category and sub-category. For making the process quicker for the seller, Amazon offers the product classifier tool.
Optimize the Product Listing with Relevant Keywords
Once you have categorized the products, your job does not end here. You also need to optimize the product listing. For optimizing the product listing, you will need relevant keywords. The use of high-value keywords will improve the visibility of your products in the search results. This step is one of the most important steps in the Amazon eCommerce Store Setup process. Alongside, use compelling benefits that will help the shopper choose your brand over others.
Don’t Ignore the Long-Tail Keywords
Although this strategy is often outlooked, however, the use of this strategy can bag more sales. How? Because people who are closer to the point of purchase make use of these long-tail keywords. For those who don’t know what long-tail keywords basically are, keywords are phrases with 3 to 4 words. These keywords have a specific user intent and have a lower search volume, cost-per-click, and competition. This makes these keywords easier to rank on, but the results are amazing. These keywords serve for a specific use and capture the intent of the user precisely.
Make Your Product Titles Descriptive and Informative
Product listing optimization is not just limited to the insertion of keywords. It also includes the optimization of the product titles. An optimized title is one that is informative and descriptive. Your product title is the first thing that the searcher will see upon searching. Therefore, it needs to be relevant and match the user’s search intent. The limit of the product title is 200 characters; in this short limit, you need to be very meticulous about the information you are adding. Amazon recommends the addition of information in the following format: Brand + Model + Product Type. If your product title is short, you can add additional information about the product, such as the color.
Write Descriptive Product Descriptions
Not every person goes through the product listing content. This is where your product descriptions come into the spotlight. For users who don’t want to skim through the product listings, they can read the product description to learn about the product. It provides the business an opportunity to provide concise and bite-sized chunks of information. This information needs to be compelling to convince the potential buyer to invest in your product. Emphasize points that tell the value of your product to the customer. Show them why they need your product and how it will help them. Resolve their pain points, and see them turn into your customers.
Upload High-Quality Product Images
Besides the optimization of the product listings, you can also work on improving the quality of the product images. People don’t like to see low-quality images. It negatively impacts the brand’s credibility. Hence, the use of high-quality product images can augment sales by attracting more traffic to your product listing. Amazon has a comprehensive list of image protocols that tell how your image has to look. For example, the images should have 1000 dots per inch (DPI). An image with 1000 DPI has a high resolution and permits the users to zoom the product image. This allows them to have a closer look at the product, its features, and design.
Use Amazon A+ Enhanced Marketing Content
As an Amazon vendor, your brand can leverage the benefits of A+ Enhanced Marketing Content. However, if you are a seller, you can benefit from the Enhanced Brand Content. These tools allow you to create informative and immersive product listings. The tools allow you to feature images, graphs, comparison charts, and much more to create a visually impressive shopping experience. With the use of these tools, brands allow shoppers to skim quickly through the information and learn the value of the product. They can learn about the product information and see the images of the product in the same place. Also, A+ Enhanced Marketing Content and Enhanced Brand Content act as trust signals for the users. They improve the credibility of the brand and make your company look professional in the customers’ eyes.
Get Verified Customer Reviews
Online reputation is important. People trust reviews, and reviews have a drastic impact on the purchase decision of the potential buyers. Hence, you need to get authentic reviews from the clients to showcase your business as a reliable company. For that, you need to develop a review strategy. However, it is challenging for the vendors and sellers to earn verified reviews. Don’t pay the clients to review or don’t purchase fake reviews. These actions are against Amazon’s policies and can jeopardize your business. Therefore, you need to come up with a review management strategy, or you can hire professionals for this task.
Everyone wants to increase their sales. After all, that’s the main point behind doing a business. The good news for eCommerce businesses operating on Amazon is that there are plenty of ways to enhance the sales on Amazon. Many shoppers turn to Amazon whenever they want to buy anything online. This means that Amazon is one of the best connecting links between the buyer and the seller. The ways discussed in the blog will help you grow your marketing strategy leading to an increase in sales and profits. With this, we would like to end the blog, and we wish you all the best in your business endeavors. Good luck, folks!