A Comprehensive Guide to eCommerce Marketing (10 Actionable Tips Included)

A Comprehensive Guide to eCommerce Marketing (10 Actionable Tips Included)

Brick and mortar businesses rely on physical locations to attract their target audience and drive more business sales. And if they fail to get sufficient foot traffic, they’ll move to another location where they can get more foot traffic with finite stores to compete.

But when it comes to an ecommerce business, it is quite a daunting task to stand out from the competition and get plenty of web visitors to your store. In 2020, most of the brick-and-mortar businesses have gone digital, so the competition is tough.

How to stay ahead of the competition with so many online stores offering similar products and services in the ecommerce market? Here digital marketing comes into play because all the ecommerce stores solely rely on ecommerce marketing strategies for their business growth. In this blog, you will get to know about the tip and tricks which you can use to market your online business, such as

Upsell your products

Sometimes, online purchasers add low-cost and inexpensive items in their shopping cart not because they are penny pinchers but because they are unaware that there is better, although more expensive products are available.

Upselling works better for your business rather than focusing on getting new customers. For effective implementation of the upselling, make sure your customers are aware of all the range of products related to the original product they searched in your store. While making a purchase, the customers always compare the product prices, so you need to convince your customers that paying more for a product can be advantageous for them.

Decrease cart abandonment

In the brick-and-mortar stores, the queues are long, so cart abandonment is not an issue. On the contrary, ecommerce stores rely on online purchases for their survival. The average rate of cart abandonment is up to 70%, and when it happens, you miss out on a sale.

You can decrease card abandonment by implementing various strategies, such as providing social proofs to delivery estimates. Sometimes only friendly reminders are enough, and other times, you need more persuasion. In this case, you can use the carrot approach.

Sending emails about cart abandonment is a good idea. It is better to send an email immediately after the abandonment to let your customer know about the products in their cart. Then send another email the next day and the final email after a couple of days.

Grow your list of subscribers

Email marketing is one of the most potent marketing strategies these days. Because unlike social media posts, it is not limited to characters; you can add much more in a personalized email. You can capture the attention of your target audience by personalizing your email subject lines.

But before investing any money or time in running the email campaigns, you need to grow your list of subscribers. Because making so much effort is of no use if they are only a few in number. You can grow your list by encouraging more customers to subscribe to your blogs or sign up for your newsletters.

Don’t limit your emails to just a monthly newsletter. You must send promotional emails regarding your new product launch, limited-time offers, and discounts to stimulate their interest in making an online purchase.

Utilize live chat option

Though sending emails is more personalized as compared to social media posts. But the best way to address your customer is through direct conversation because you can engage a web visitor while browsing your store via a live chat.

Because the live chat response time is faster than the email. One of its biggest advantages is that you can instantly address the queries of your customers. It increases your business credibility and helps in building your customer’s trust in your brand. Customers are more inclined to make an online purchase after a live chat.

Set up an Online course

Are you well-versed in a skill? It’s time to make some money through it by making an online course on it and help others learn what you are willing to impart. Share your wisdom with benefits.

Focus on the customer experience

Customer experience plays a key role in the success of an online business, and you must surpass their expectations to make your business successful. Your foremost priority is to make sure your potential customers have a good experience while shopping from your store.

You can’t drive any sales without focusing on your customer services and experience while browsing your store. Your customer support should be quick when your customers need any help on your website. It helps in increasing your conversion rates.


Personalization plays an important role in the ecommerce business besides a seamless experience. Most of the customers look forward to personalized product recommendations keeping in view their past shopping history or preferences.

In personalization, customer data is used to provide the services or products the customer prefers. It helps in driving more conversions.

Use Responsive Web Design

A responsive web design is imperative to a successful business because most online purchases are made through mobile phones. Your ecommerce website should be mobile responsive to drive more business sales; otherwise, the customers will switch to another website.

Keep your customers in mind while designing your website because a lousy web design with slow loading images and difficult navigation quickly turns off the customer’s interest in your website. It should be highly responsive with a fast-loading speed to increase your conversion rates.

Remember your locals

Another piece of advice to all the ecommerce store owners is that don’t forget your locals because it can drive more business sales. It is a fact that with an ecommerce store, you can easily reach your international audience.

But locals also make a significant portion of your business revenue. You can provide free shipping to your customers who are located near your warehouse. This will lead to more conversions.

Benefit from UGC

You can also get an advantage from the UGC because it helps increase your website traffic and helps build a loyal customer base. You can benefit from the UGC by rewarding your loyal customers for your content sharing on platforms such as Instagram or Facebook.

Wrapping It Up

Using these tips and strategies, you can market your brand and increase your brand awareness. It helps in building a loyal customer base and increases conversion rates with improved ROI. Ecommerce marketing helps in reaching more potential customers and drive more business sales.

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