Amazon Ecommerce Marketing: A step-by-step guide for beginners

Amazon Ecommerce Marketing: A step-by-step guide for beginners


It’s no secret: At Amazon, we grip over patrons. And our clientele wants a righthand destination where they can acquire a wide variety of properties, which makes marketers like you so important. We’re always looking for habits to upsurge our clients’ prices and be Earth’s most customer-centric corporation. As an Amazon ecommerce marketing agency, you contribute to those customers’ better assortment, values, and a top-notch client experience.



With two selling plans, Amazon suggests you have the suppleness to sell one item or sell thousands. Before you begin registering, decide which method is a better fit for your business. The Separate plan costs $0.99 per sale, while marketers using the Professional program pay $39.99 per month, no matter how many stuffs they sell. If you sell more than 40 objects a month, the Professional option makes a lot of sense. Either plan you choose, don’t worry about making the wrong choice—you can alter plans at any time.


To complete your registering, make sure you have access to:

  • Bank account number and bank routing number
  • Chargeable credit card
  • Government-issued national ID
  • Tax information
  • Phone number


Once you record yourself as an Amazon seller, you’ll have admitted to your Seller Central account. Think of Seller Central as your go-to supply for selling on Amazon. It’s a gateway to your Amazon business and a one-stop shop for handling your selling account, adding product info, making inventory informs, collecting payments, and finding willing content to help you steer your Amazon business. It’s also where you list all your products.


To sell a product on Amazon, you must first make a creation listing. Either match a current listing or create a new listing. The exact way sellers upload and list their products differs liable on their selling plan. To put it simply: Sellers using a Professional seller account have the option of citing their products in large batches using wholesale uploading or inventory management with third-party systems, while Separate sellers list products one at a time. Once you positively list your product, it will become obtainable to both B2C and B2B clienteles. This allows you to spread the reach of your proposals from a single account and without any extra fees.


Products must have a Global Trade Item Number (GTIN), such as a UPC, an ISBN, or an EAN in most situations. Amazon uses these product IDs to find the specific item you’re selling. If you match a citing, you won’t need to deliver a product ID since it previously occurs. If you’re totaling a new creation to Amazon, you may need to acquire a UPC or appeal an exception.


The next finest performances for totaling listings can have an important influence on their accomplishment. Make it easy for clientele to find your suggestions by adding evocative titles, clear images, and brief eye shots to your items. Evade these things that could damagingly influence your launch:

  • Variation issues

Products that differ only by color, scent, or size might be suitable for listing as differences. Ask yourself if the client would imagine finding the products together on the same page. If not, list them distinctly.

  • Image obedience

Your images must be at least 500 x 500 pixels and set counter to an essential white background. The product should seal at least 80% of the image part.

  • Product IDs

Make sure you’re meeting the supplies for product UPCs and GTINs (Global Trade Item Number). Constancy in these codes helps endorse sureness in the range of products shown in the Amazon set.


A product feature page is where clienteles view a product vended on Amazon. If you’ve shopped on Amazon, you’ll perhaps know the product feature page. It’s where patrons can find all the pertinent info about a specific piece.

  • Title

Two hundred characters max, capitalize the first letter of every word.

  • Pictures

500 x 500 or 1,000 x 1,000 pixels to upsurge listing quality.

  • Variations

Such as different colors, scents, or sizes.

  • Bullet points

Short, descriptive verdicts highlight key features and benefits.

  • Featured offer

The featured offer is on a detail page. Clienteles can add to their cart or “Buy Now.”

  • Other offers

The same product is sold by numerous sellers offering a different price, shipping options, etc.

  • Description

Keywords recover the odds that people will find your listing.

It makes sense to upsell

Supersizing your order is what upselling is all about. You must be familiar with the incoming message right after making a purchase. When it comes to upselling, you tend to slightly sell more premium products than the ones your customers were initially considering.

Moreover, upselling generates the most sales for businesses today. Our pro-tip here is to be prepared. Upselling a particular product tells you about its difference and productivity. To make the products more appealing, establish an anchor point.



Amazon sellers have two options for getting customers for e-commerce marketing for Amazon: You can do it yourself, uphold your inventory and shipping products to patrons, or have Amazon take duty for the packing, classification, and shipping products through Fulfillment by Amazon (FBA). Each method has its own set of assistances—you have to decide which one is right for your business. You should be aware of E-commerce marketing, especially for Amazon.


Around the world, Amazon has more than 175 fulfillment centers covering more than 150 million square feet of storing space. With FBA, you get to keep your things in those areas. You also get Amazon’s world-class client service and revenues, along with other compensations that help you scale your business—fast.


STEP 1 Ship your inventory to Amazon. It will be skimmed and made accessible for sale.

Step 2 With every order, Amazon packages and ships the product straight to the client.

Step 3 Amazon collects the sum from the client and pays you offered funds every two weeks.

Step 4 Amazon’s customer service team handles queries, revenues, and repayments.

You made your first sale. What’s next?


Your first sale is an important landmark—but it’s just the start of your growing chances of selling on Amazon. Once your store is ready and running, there are a few vital things to keep in mind.


Amazon marketers’ function at a high standard so we can deliver an all-in-one, pleasant errands experience. We call it being customer-obsessed, and as an Amazon marketer, it means keeping an eye on these key metrics:

  • Order fault rate
  • Pre-fulfillment cancel rate
  • Late shipment rate

You can keep tags on your performance and make sure you’re meeting your marks in Seller Central.


Customer product reviews are an essential part of the shopping experience on Amazon, and they benefit both customers and sellers. Ensure you’re acquainted with the right and wrong ways to get more product reviews and evade rule defilements.



Amazon’s publicity creates new ways for you to reach and involve shoppers, irrespective of whether they’re just starting to compare products or prepared to make acquisitions. Ads show up right where clienteles will see them. Amazon offers three publicity solutions, and all of them are nearby through Seller Central.

  • Sponsored Products

Sponsored Products are ads for separate product listings on Amazon, so they help drive product discernibility. They seem to be on search results pages and product detail pages.

  • Sponsored Brands

Sponsored Brands showcase your brand and product collection. They’re search-result ads that feature your brand logo, a custom front page, and up to three of your products.

  • Amazon Stores

Stores are custom multipage shopping destinations for separate brands that let you share your brand story and product contributions.


Clienteles want to save, and raises are an inducement to make acquisition now. There are three types of raises: money off, free shipping, and buy one get one free. You can also propose percentage or money-off reductions with digital vouchers.


Selling internationally is a considerable landmark for any business. It means hundreds of millions of new clienteles and the potential for a big boost in sales. Worldwide growth has many moving parts, but with Amazon Global Selling, you get to use Amazon’s worldwide substructure to get your products in front of universal spectators. When it’s time to take your business to the next level, use Amazon Global Selling to list and sell your products on any of the online stores in North America, Europe, and Asia.


So now you know how you can level up from a beginner to a pro marketer for amazon e-commerce marketing, start implementing these tips, and I am pretty sure that your business will boost up overnight. You will be thankful that you read this blog and implemented it.

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