Nowadays, businesses have gone online due to the increase of digital means. Everyone has a smartphone these days, which helps them purchase stuff online. Surprisingly, users prefer smartphones over desktop PCS and laptops. It is due to its accessibility and adaptable usability. There are many businesses today that are still built exclusively on concrete; running their brick-and-mortar business to this day. However, many old-style businesses are expected to move online due to their decrease in popularity.
Every business should have an ecommerce store setup at this moment. No business can survive on the streets, or at least, cannot make surplus returns by the end of the month. There are many ways to create a website. You can make one yourself if you have the expertise or hire a professional digital web agency for it.
Don’t get confused if you don’t know where to start. Almost every other e-commerce website is made on similar foundation stones. The following steps will guide you through the rest of the process of creating an ideal ecommerce domain for your business.
1. Create your Website Strategy
Start with a strategy; devise the perfect plan to create your website. First, you will be needing a pen and paper to outline your categories. Make a detailed plan on paper before initiating the website building process. Make sure you have completed your strategy from A to Z, as you don’t want to get puzzled afterward.
Furthermore, you should have ample knowledge of how a website works beforehand. Gather your resources or hire ecommerce marketing consultants that has proficient website know-how. Check on your total investment before planning the whole thing. A website is a complex process of virtual backend systems, so make the most of it. Use only those website extensions that benefit your business in the long run.
2. Choose your Platform
Next, choose your online store platform. Shopify is the best online option for creating your online store. Besides, you can choose other alternatives as well that works great! You can select from BigCommerce, Magneto, WooCommerce, Shift4Shop, among many others. Make sure each one of them has in-built features that make your website work efficiently. In case you require a fast-track website service, go with Shopify and BigCommerce. They provide the perfect SaaS (Software-as-a-Service) model that helps you create your online store in no time.
Furthermore, make sure you connect the website’s POS (Point of Sale) with the platform you choose. Your platform should include security features, as it helps you manage your online store once it reaches your target audience.
Make sure your platform has a multilayered design, which helps keep your customers' information safe from threats. Your platform should be PCI compliant that comes with an SLL certificate for your store.
The next step is to create a 24/7 customer service care unit. It helps you expand your business online with increased brand awareness. Some other important platform features include navigable mobile and desktop accessibilities, flexible tools for business growth, and nice-looking templates.
3. Decide the Prices and set up your Payment Page
Now you have to set your prices and create your payment plan. Follow three core aspects of payment units when you create your website; product prices, customer’s payment method, and connecting your bank accounts. To come up with the right prices you need to check on your all-inclusive investments.
Check for the total expenditure costs. Cost of materials per product, web hosting charges, shipping fees, taxes, and levies per sale percentage deduction by shipment authorities. If you wish to justify your product prices, sell high-quality products, offer discounts, give freebies, and enhance customer’s check-out experience.