Unique and creative content is an effective way to establish brand values and promote customer loyalty on Amazon. If you are looking to sell your products online on Amazon, consider building an online store that will give more visibility to your brand. Amazon is one of the largest online retail stores with more than 50% shares in the ecommerce market.
Only a few retail stores can compete with the reach and size of Amazon. According to reports, Amazon has generated net sales of approximately $280 billion, with millions of retail store owners and individuals using this platform to sell their products and services online across the United States and globally.
The only way retailers can set themselves apart from the competition in the ecommerce market is to launch an exclusive online store on Amazon. It can take your business beyond just selling your products online.
Launching an ecommerce store on Amazon can take your business to the next level by reaching out to more potential customers across the globe. With an ecommerce store, you have the chance to establish a more robust and enticing brand experience so your potential customers can get more information about your brand and see all your products in a single place.
Now that Enhanced brand content and Amazon A+ content have become a norm. It's high time to take your brand to the next level with an ecommerce store on Amazon. You can build free-of-cost ecommerce stores on Amazon that allow the store owners to create and design multiple-page stores to display their products, services, and value proposition.
There are many ecommerce store builders such as BigCommerce, Shopify, WooCommerce, Magneto, Weebly, Square Space, and Wix Ecommerce that are offering an Amazon ecommerce store set up at affordable rates. In this blog, you will learn how to build an ecommerce store on Amazon in a step-by-step guide in 2022.
What are the Amazon stores?
Amazon Stores is free of cost self-service, allowing retailers to showcase their brands and products on Amazon and take their brand to the next level. These ecommerce stores provide a seamless shopping experience on Amazon both on mobile devices and web browsers. Ecommerce store on Amazon elevates the customer experience by:
· By driving more business sales and increasing the organic rankings on Amazon.
· It allows you to promote your new products to preexisting customers.
· Amazon provides an opportunity to introduce your brand to new customers.
· Capitalizing on the website traffic.
· Providing a better mobile experience to the users on Amazon.
Amazon stores allow the brands to maintain their unique brand identity on the world's largest ecommerce store. All of these benefits mentioned above are enough to convince you to invest in an ecommerce store on Amazon. Amazon serves all businesses irrespective of their business sizes, and you no longer have to worry about losing your brand identity in the competitive digital marketplace.
These are offering multiple web pages
Amazon is offering multiple web pages to the online stores to showcase their brand and products. You can customize your web pages based on your brand needs.
Brands can use creative content and rich media to stand out
You can use rich media and creative content such as images and texts to help elevate your shopping experience. With the recent advancements in the ecommerce stores, they have improved to a significant extent than the older brand webpages.
Amazon stores allow sellers to be more creative with their web design. You can create highly customized web pages displaying a single or small number of products, perfect for startup businesses who want to launch their online store with minimum viable products.
Features of an Amazon Store
In 2020, Amazon introduced new features to help the sellers showcase their products with a richer and engaging content experience. These attention-grabbing features allure potential customers to your ecommerce store.
· Alluring images to entice your target audience.
· Option to add text in your images.
· You can add a bulk of product images in the product grids.
· You can schedule your updates on Amazon Stores.
· You can link your store to the relevant stores on Amazon.
· Video background modules.
· Version control of your Amazon store.
How to create your ecommerce store on Amazon?
Get yourself registered on Amazon
Before creating your Amazon store, you need to get your brand registered on Amazon with Amazon's brand registry. The things you will need to register your brand on Amazon are as follow:
· Your registered trademark that appears on your brand products
· You need to verify yourself as the authorized agent or the rights owner for your registered trademark.
· You need to create an Amazon account if you don't have one already.
Create the homepage of your online store and choose a template
Once you are done with your brand registration on Amazon, you can browse to Manage Stores from within Seller Central or Ad Console to create your first ecommerce store setup on Amazon. Then you will see a brand listing that is capable of store creation.
Once you have selected the brands, you have to follow some additional steps, such as choosing a template for your homepage. On Amazon, there are four types of store themes that are available:
· Product Highlight
· Product Grid
Build out the web pages of your Amazon store
Once you have created your storefront, it's time to create additional web pages based on your product categories, best-selling products, and deals. You need to create the web pages in the same way you would do in your ecommerce website. Make sure your website is easy to navigate and mobile responsive so the customers can quickly locate the information they are looking for on your website.
Add content on each webpage
Once you have built a hierarchy of web pages for your customers to browse, it's time to add the content tiles on each web page. Your customers can interact with each page on your Amazon store through the content tiles. It includes:
· Product Titles
· Product Images
· Best Selling Products Grids
Upload your Amazon Standard Identification Numbers (ASINs)
Once you have created your web pages and included the content tiles, you can add the individual products in each category or webpage of your ecommerce store. Amazon has made it easier for the sellers to search your Amazon Standard Identification Number (ASINs) that you are already selling in the market. You can include your products in the product grids or other web pages of your store.
Submit your ecommerce store on Amazon for review and launch
Once you are done creating your Amazon store, including adding products, descriptions, images, texts, videos, and product categories, you can submit your Amazon store by clicking on the "Submit for publishing" option. Your Amazon store will be submitted for review and publication.
While you have submitted your Amazon store for review and moderation, you can't make any changes to your store during this time. Before submitting your Amazon store, you need to make sure there is:
· No spelling errors or punctuation mistakes.
· Make sure all changes are done before submitting your draft version.
· Make sure your Amazon store is equally functional on the web browser and mobile devices by using mobile preview.
· Check your product images and product description to make sure it is readable.
How much does it cost to create an ecommerce store on Amazon?
If you have already registered and have an account on Amazon, you can use the premium Amazon store free of cost to showcase your brand and sell your products and services on Amazon. Amazon is the largest online retail and ecommerce store, and it serves its across-the-board customers all over the world.
Amazon Stores Metrics
Amazon offers an insight into their Amazon stores by website traffic source and by the webpage, including:
· Daily web visitors: The number of web visitors or devices that have visited one or more web pages on your store in one day.
· Views: Number of views on your store in one day, including repeated views.
· Sales: An estimation of the total number of sales generated by the web visitors to your store within two weeks of their visit to your store.
· Units sold: An estimation of the total number of units purchased by the web visitors on your store within two weeks of their visit to your store.
· Web Visitors/ Views: Average no. of unique web pages viewed by the web visitors on your online store.
The Bottom Line – Amazon Stores
If you are looking to sell your products online but don't have an ecommerce store on Amazon. Then you should invest in creating your ecommerce store on Amazon to reach out more potential customers across the globe.
You can start with Amazon Enhanced brand content or Amazon A+ content. There are many ways to measure your Amazon store results; it's not about the brand equity only or metrics to measure the brand awareness.