How to Choose an Amazon Consultant | 10 Questions to Ask

How to Choose an Amazon Consultant | 10 Questions to Ask

Unquestionably, Amazon is the no.1 choice of sellers who wish to enjoy a lucrative venture online. The online company was established in the year 1995 by Jeff Bezos. It all started as a humble eCommerce platform that sold books. But who knew that it would be the beginning of a new era of marketplace revolution? Today, Amazon has become more than a brand; it is an authority within itself.

The company that started small and domesticated to a local market has now become colossal. It has reached all the sides and corners of the world to engage sellers and buyers online. But wait! It’s not easy to come by potential shoppers when you’re a virtual vendor looking to make your mark. To do that, you need to hire an Amazon consultant who is well-versed with different know-hows of the A-to-Z eCommerce website.

In addition, you have to consider numerous things before selecting the best candidate for the job. Before you finalize your decision, you need to create a scheme that will help you research and refine. The best way to do that is by interviewing individuals you have selected through the strategic selection process.

You can also create a questionnaire filled with standard Amazon-related questions. However, quizzing them with inquisitive queries might reveal sincere Amazon consultants.

Here are the top ten questions you need to ask the expert to check what they have in their backpacks.

1. How many years of eCommerce experience have they got?

Besides pondering on Amazon’s rich history of award-winning accomplishments, know about the expert. Request them to provide enough data and notable statistics that make them ideal for the job. Also, check how many years of experience they have working on Amazon and other relevant platforms.

2. What are the Amazon services they offer?

Approach specialists that offer comprehensive Amazon services. But it doesn’t mean you should buy everything. Ask them what will be suitable for your business. Popular ones include PPC campaigns, Amazon FBA services, SEO services, VA services, eCommerce management, SMM, content services, and animations.

3. Are they familiar with SEO for Amazon?

SEO is a vast ocean of numerous techniques to help you rank on Google and other search engines. We all know that websites hire SEO experts to get on top of the SERPs results. However, you should hire a specialist who is familiar with on-page SEO for Amazon. You can talk with Amazon consultants about SEO for your business on Amazon. Also, check their keyword-rich samples to get a basic understanding of them.

4. What are the best ways to win the Amazon Buy Box?

Hire an Amazon specialist that knows all the rules and skills to win the Amazon Buy Box for you. They should be ambitious enough to win the Buy Box on Amazon. It’s a rare price that many sellers don’t know the actual value of. These are ideal prize wins for merchants who wish to put ads on Amazon.

5. What is competitive pricing for them?

Make sure you hire experts who are familiar with pricing your products. You have to be transparent with product/service costs. Therefore, ask them if there are any hidden charges for them. Price is a crucial element that keeps you at the top of the listing or ditches you down to the bottom. Thus, hire an expert that has abundant knowledge about product competitive pricing.

6. What are the best and popular Amazon tools?

Ask them which tools they use to manage Amazon stores. Also, request them to tell you what features might work better for you. Do not forget to demand Amazon tools that show results at the end of the operation process. Make sure your Amazon consultant is well-versed with how to use AMZ Tracker, Keyword Tool (IO), Ahrefs, and MerchantWords.

7. Are their case studies worth it?

Get in touch with their previous work samples and a well-organized portfolio beforehand. It’s better that you know about the expert you are hiring for the job. Besides, you will be able to make the correct decision whether to engage with them or not. As well, ask them to attempt a short test that you create for them to reveal the truth.

During the evaluation process, examine products they optimized for their past clients. It will help you to analyze how well they can perform for you. In the case of a non-disclosure agreement, you can check for reviews on their platforms. Google My Business and social media are great channels in this regard.

8. What techniques do they use to optimize online stores on Amazon?

The SEO techniques are sundry and keep on updating frequently. Therefore, you need to ask the Amazon specialist about it. Ask him about the difference between website SEO and optimization required for Amazon.

Since many people are involved in black-hat SEO practices, you need to make sure the person you hire doesn’t do that. Besides, it is essential to comply with Amazon guidelines. If you don’t follow the policy and try to look for shortcuts, it might help you in the time being. But remember, the consequences are irredeemable that could damage your online reputation. Hence, always prefer white-hat SEO and look for legal ways to outshine your rivals on Amazon.

9. What is their client retention rate?

It is one of the most critical questions you need to ask your Amazon consultant. Optimization and listing of products with new content and images is a continuous process. Besides, the competition is high, and you stumble upon new rivals as you go deep into the Amazon marketplace. So, it would be best if you ask the Amazon expert about the average client retention score. What can you expect with a one-time optimization process of your online store?

10. Ask them how they feel about your Amazon business model?

Last but not least, ask them to reveal your business model’s best sides and worst pits. Also, ask your Amazon consultant how they feel about your business niche? What are their projections for it? Is it long-lasting? Does it have a massive international audience or not? You can buy branding, product image optimization, content renewal, product listing optimization, etc. But the thing is that you have to be clear of implications and obstacles that might hurt your contract and relationship in due course.

You can put a few queries on the table such as these:
  • What’s the duration of the project timeline?
  • When can I expect positive results for my business once the project is done?
  • Let’s discuss different plans to see what will be ideal for my business?
  • What information do you share with your customers?
Some questions that you need to reply to are as follows:
  • What achievements do you wish to get apart from profits?
  • What is your target audience?
  • Is your business nationwide, or does it targets international clients?
  • Have you worked with an Amazon consultant before?
  • What is your total budget?
  • Is your eCommerce business transitory, or do you wish to create a long-lasting one?

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