The first foundation stone to create an outstanding online store is to think of it as personal property. Now, imagine it like the tin of traditional English biscuits your grandmother has in her closet. There are no chunk and munch contents inside. But it stores your granny’s yarn ball, threads, and needles. These sewing accessories are what keeps your father’s or mother’s mama happy, right! Likewise, visualize your online store as that box that keeps you content. Therefore, put it the way you want it to be. You’re just opening your business, so it should make you happy first before anybody else.
In simple words, customization of your online business setup depends upon your personality. Make it according to your taste. Let your customers know about your palate. It’s a crucial step to understand whether your customers will respond to your fondness or not. Fingers crossed! Besides, you can also hire a digital agency. A company that offers ecommerce store setup services to create your online showroom.
However, things don’t end up here. You have to provide information to the store specialist who is working on the project. Provide the expert with sufficient knowledge to help him grasp what exactly do you want. But if you don’t know the ABCs of making it profitable enough to put a good feast on the table. You can follow the steps discussed below to make it happen!
1. Choose a Household Brand name
Keep your business’s brand name as precise and straightforward as you can. Come up with a unique yet customary label that could easily be domesticated in every home. For instance, a seamster can name his brand S&S that stands for Sews and Scissors. The ampersand ‘&’ symbol can symbolize a thread that connects both S’s with needlework—getting the point! Another great example is a bakehouse, illustrating a bakery shop in the shape of a brick oven. Remember, your brand and logo design should complement each other.
2. Choose simplification over complexity
Just like the name of your brand, keep your store as clean as possible. You need to ward off the chaotic wave of content, images, and unnecessary products that kills the complacent white space. It will help you keep things less complicated that drives satisfaction for you and your customers. Keep note that a well-thought-out online store is all about finesse and unruffled presentation.
3. A minimalistic store setup design
Once you’ve simplified your online store’s layout, it’s time to keep it as nominal as possible. Think of it as a modern video game arcade with TV boxes that still run-on tokens. Create a store with low-key effects that still adds value to your online store setup design. Stay outdated to attract the elite class that dies for vintage stuff – the golden rule to keep cash flowing!
4. Think traditionally, not intelligently
Everyone owns a smartphone in this era, so intelligence is prevalent, just like common sense. It’s a no-brainer. Thus, it boils down to the ‘IQ’ wire as a detonating cord end meet with gunpowder collected in a stick of dynamite. The kaboom ‘WOW’ factor of today is to go old-school. Rephrase your brand with a touch of old-school elements to drive privileged circumstances for your business. These days, intelligence is the mind-killer. Be alert of what’s around you!
5. Sell Public-centric Products
Stranger Things, American Horror Story, Riverdale, Starbucks, Wendy’s, and Pizza Hut, are famous for a reason. If we can put it into simple words, sell a generic product in the most appealing way possible. You don’t need to lock horns with Amazon, AliExpress, or Elon Musk’s SpaceX because they’re too old and boring. There is no rocket science to sell jams, marmalades, peanut butter, artistic handkerchiefs, and homemade mamma’s food.
6. Make your store for the Grannies and kids
The best store setup always takes care of young and adult audiences that are fresh and fragile of their age, respectively. Make your store more grandma-friendly by adding both old and naïve elements to it. Consequently, the latter part will attract younger people to your online store. All in all, make your online store evergreen with a real-time experience. In other words, your store should look like a candy store. A shop where grannies come along with their grandchildren to buy the sweetest moments of happiness.
7. Offer year-round coupon codes and discounts
Keep things energetic and moving at your online store. Be ready to spread joy and love by providing incredible discounts that even challenge your customer’s wildest cut-price speculations. Besides, you can also create unique coupon codes that can promote just like those traditional slogans and present-day hashtags.
8. Regularly advertise your brand on social media
Though you can keep your brand unique, distinctively outmoded, and cleverly low-key, it doesn’t mean you don’t ride the Rolls Royce or Mercedes. Keep up with daily postings on social media. Highlight your online store on Facebook, promote it on Twitter, stunt it on Snapchat, create YouTube videos, so on and so forth.
9. Offer freebies to your loyal customers
Apart from seasonal discounts and coupon codes, you can reward your loyal customers with promotional products and samples. Besides, giving gifts is a great way to better your relationship with your online family. There are numerous perks of these giveaways that come in the form of new ecstatic customers.
10. Partnership with other online stores
Do not forget to get in touch with brands and businesses that run and earn with the same mindset principle. In other words, it’s better to have a backup plan in case things and the breeze of bankruptcy go against your will. Also, you can reach out for affiliate marketing to earn passive income directly from your store. All you need to do is promote products and services of other brands and earn a commission for each sale made.