We know the importance of e-commerce businesses these days. Since the global pandemic hit Typically, the earth, the news takes a sharp edge. All of this proved to be beneficial for digital marketing techniques. The transition from brick-and-mortar stores to e-commerce stores started to become standard. And now, new businesses are also working towards taking their products and services through e-commerce channels.
As we know, Amazon is the biggest yet best e-commerce platform to highlight your businesses' unique selling ideas. You can think of setting up an Amazon e-commerce store any moment you want. It tends to benefit your business in significant ways. However, we would like to unfold one more fact through Amazon Stores, and more customers can reach their favorite brands and products online. This enhances a rich shopping experience and leaves the customers happy altogether. Now when the customers shop more, you are profiting as well.
Here, we will highlight some factors to help your brand enhance its customer experience on Amazon. Let us exactly understand all about the Amazon store setup in detail!
Create an Amazon Seller Account
It is essential to accomplish the first step first! And that is creating an Amazon seller account. Everything begins when you sign up on the platform professionally. Now here, you need to enter the basic details, and then it helps you pick the web store online. However, in this step, Amazon will try to find out about your business, whether it is legitimate or not. You must double-check the information you enter while signing up. However, once you get selected, Amazon will notify you, and then you must proceed to the next step.
You Need to Register with Amazon Brand Registry
Now the next step involves you applying for ABR – Amazon Brand Registry. The step comes right after you get approval for the professional selling account. The ABR program offers multiple tools to help you enhance your brand on Amazon. The tools include professional presentations, access to selling categories, and enhanced marketing features on the platform.
However, you can create the content you like when you register your brand. The originality, implementation, and creativity depend on your visualizing talent. However, it would help if you remembered that registered brands could only control these edits on the store. It would be best always to obey the brand's trademark to strengthen your position on the platform.
Moreover, to apply to Amazon Brand Registry, you must have the following details,
- Brand name and trademark office
- Brand's serial number
- List of countries the products are made and distributed
- Brands name image on the products
- Product label image
- Product images.
Choosing the template
Once you get through the official documentation and practices, it is time to create your store's homepage with a suitable template. For this, you must log in to the seller central account and see the list your brand qualifies for. Now, you get a chance to access the templates accordingly. You can also customize your template accordingly.
However, initially, Amazon will show you four different choices. You must choose the one that suits your brand the best.
After establishing your store's homepage, it is time to create more pages for your Amazon store. You can pick and choose the best-selling products to bring them to notice. Customers need to fall for the products and services instantly. However, you need to spot the unique elements you can implement in your store. We would suggest you start with the best-selling products of your brand and then maintain the hierarchy further.
However, here is one more tip for you. Creating an Amazon Store Homepage similar to your e-commerce website would be more beneficial in depicting your brand personality. Your potential customers would already have your store outlook registered in their minds. Hence, it will depict a familiar feeling when they log onto your store on Amazon.
Pay Attention to the Details
It is important to pay attention to every detail on your Amazon store. Every smallest feature would impact the users. Hence, you must pay close attention to the details while building the following pages. It is crucial to ensure that the navigation is easier and more convenient for the shoppers. They must have a great shopping experience throughout your web pages.
Content Tiles are Next
Now that you already have the perfect directions toward creating a great Amazon Store. You must ensure that the hierarchy is well-maintained on the pages. Keep in mind your page should be customer-friendly and easy to navigate. You should add content tiles to every page of your Amazon Store.
What are Content tiles?
Content tiles are those short lines or phrases that interact with the customers directly. They have a message that captivates the users perfectly. The content tiles can be in the following formats;
- They can either be images
- Smaller squarish blocks
- Product Grids such as depicting the best-sellers right away
- Short picture galleries
Start Uploading the Products
Finally, when you have the final design layout right in front of you, it is time to place the products perfectly. Every store has a product inventory and a broad collection of items for buyers to pick and choose from. Your store is no exception here. You must add all the items you would like to sell through your store. However, you can enjoy the perks of uploading your complete product inventory on Amazon in just one attempt. And that is great!
For this, you must assign an "Amazon Standard Identification Number" or UPC on every product and then copy-paste it to upload.
Review and Publish
Once you pass all the steps to create an Amazon e-commerce store for your business, it is time to review the designs for any loopholes. Quickly skim through the important features by clicking on the store preview option and seeing how it looks.
Moreover, you must also check for grammatical errors, spelling mistakes, image inconsistencies, and navigation problems. After all, you need to ensure that your customers will have a great user experience on your Amazon store. After review, it is time to publish your store and start the business!
Amazon is all about providing the best shopping experience to potential buyers. However, the steps mentioned above will help you create an outstanding store for your business. Follow the steps and get started! All the best.